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I feel like when people pick out foundations, that they do it all wrong. Sometimes it is to dark or to light on their face. This becomes complicated, especially in summer and winter seasons. During that time our face gets darker, due to the UVB Rays, and lighter because we are not getting that much sun on our face. I usually have a foundation for winter and summer, but most people don't want to go that route. The best way to get away from having mixed matched skin tones is finding the color closest to your skin tone. Then lightly DAB the liquid on your face with a sponge, or I suggest a foundation brush. YOU DO NOT WANT TO CAKE IT ON. Even if the foundation is too light for your skin, by putting a little amount on your face it will blend in and give you the coverage that you want. REMEMBER: less is always more!